AFLALO NYC
Considered American Luxury: Conscious Select × Aflalo
Yael Aflalo built Reformation into a blueprint for what the fashion industry could be. Then she left it and started again. Aflalo NYC is the result — a New York-based ready-to-wear brand built around a single conviction: that American modern luxury does not require compromise. Not on quality, not on craft, not on how things are made.
Where Reformation proved that sustainable fashion could scale, Aflalo works in a different register. Finely crafted outerwear, sweaters, and dresses made for women who buy less and choose better. The brand exists at the intersection of restraint and intention, each piece designed with longevity at its centre. Nothing is made to be replaced next season.
The Making
Aflalo NYC applies the same scrutiny to production that Yael Aflalo brought to Reformation — where she built the first sustainable sewing facility in the United States and introduced tools for customers to track the environmental impact of every purchase. At Aflalo, the focus is on exceptional materials and considered construction. Pieces that earn their place in a wardrobe indefinitely.
Why Aflalo NYC is a Consciously Selected Fashion Brand: CS Signal
CS Considered | Founded by Yael Aflalo, architect of Reformation's sustainable production model. Aflalo NYC applies the same rigour to a tighter, more considered ready-to-wear offering — outerwear, knitwear, and dresses built for longevity rather than seasonality. Design philosophy rooted in the belief that quality and ethics are not in opposition.
Frequently Asked Questions about Aflalo NYC
Who founded Aflalo NYC? Aflalo NYC was founded by Yael Aflalo, who previously built Reformation — the brand widely credited with proving that sustainable fashion and commercial success can coexist. Aflalo NYC is her next chapter, focused on refined American ready-to-wear of exceptional quality.
What does Aflalo NYC make? The brand focuses on finely crafted ready-to-wear for women — outerwear, sweaters, and dresses. Each piece is designed to be worn consistently and kept indefinitely, not replaced season to season.