Blueland: The Non-Toxic, Refillable Cleaning Brand Rethinking the Home

Blueland was founded after CEO Sarah Paiji Yoo became a mother and found microplastics in the water she was using for baby formula. The response was practical and direct: build a cleaning product company that eliminates single-use plastic entirely, without compromising on what actually cleans.

The model is a refillable vessel — bought once — and dissolvable tablets for everything from hand soap to laundry to bathroom cleaner. No plastic bottles, no harsh chemicals, no trade-off between performance and conscience. To date the brand has diverted over one billion single-use plastic bottles from landfill and oceans.

Blueland holds B Corp certification and has been Climate Neutral certified since 2021. It is one of the cleaner answers to one of the more mundane but genuinely impactful decisions made in a household every week.