LESET
Luxury in Ease: Conscious Select × LESET
Lili Chemla launched LESET in 2019 with a vision that traditional department stores didn't know how to categorise — not quite loungewear, not quite ready-to-wear, but something that sat deliberately in the space between. Comfortable enough to wear at home. Polished enough to wear everywhere else. She built the brand without outside funding, grew it to $20 million in revenue, and in doing so helped shift how an entire generation of women thinks about getting dressed.
LESET is a play on the French word for "The Set" — which is also its founding premise. The idea that the right combination of pieces, made in the right fabrics, removes the daily friction of dressing entirely.
The Clothes
LESET's collections are built around matching separates and elevated essentials — the Nara pant, the Margo tee, soft ribbed tanks, structured cotton blends. Pieces designed to be worn together or apart, carried from morning through evening without requiring a change of logic. The palette stays tonal and restrained. The silhouettes stay clean.
Fabrics are chosen for how they feel across an entire day — soft knits, clean jersey, structured cotton blends that hold their shape without heaviness. Every piece is made in Los Angeles, keeping production close and quality control direct. The brand launched exclusively on Net-a-Porter and has been worn by Selena Gomez, Kacey Musgraves, and Kylie Jenner — none of which changed how the clothes are made or what they are made for.
Why LESET is a Consciously Selected Fashion Brand: CS Signal
CS Verified | Made in Los Angeles, self-funded and founder-led since 2019. A brand built on the premise that a considered wardrobe should be effortless — pieces designed to last beyond any single season and worn across every register of daily life. Production and material sourcing details beyond LA manufacture are not currently published.
Frequently Asked Questions about LESET
Where is LESET made? Every LESET piece is made in Los Angeles, California. The brand was founded and remains independently operated by Lili Chemla, with production kept local to maintain quality control and close maker relationships.
Who founded LESET and what is the brand's background? LESET was founded in 2019 by Lili Chemla, who previously founded the industry-beloved brand LIANA straight out of Bard College. LESET was relaunched from LIANA with a clearer creative vision — self-funded, built around the concept of elevated sets that work from home through evening.
What is LESET known for? LESET is known for its matching sets and wardrobe essentials — particularly the Margo tee, the Nara pant, and its pointelle and ribbed knit styles. The brand is credited with creating a new category between loungewear and luxury ready-to-wear, now widely imitated across the industry.