GUEST IN RESIDENCE
Knitwear That Feels Like Home: Conscious Select × Guest in Residence
Gigi Hadid spent three years before launching Guest in Residence in 2022 meeting manufacturers, learning the nuances of cashmere production, and asking questions that most celebrity brands never bother to ask. Where does the fibre come from? How is it processed? What makes a sweater last a decade rather than a season? The brand that came out of that process reflects those questions in its material choices, its production partnerships, and its founding conviction: that everyone deserves a garment worth keeping for life.
The name comes from how Hadid wants us to exist in our clothes — utterly at home, and with the awareness that we are guests on this earth. It is an unusual founding philosophy for a knitwear brand. It is also an unusually honest one.
The Cashmere
Guest in Residence sources long-fibre cashmere from Inner Mongolia — a biodegradable yarn chosen specifically because it prevents pilling, the most common way that lower-quality cashmere breaks down and loses integrity. Tight-tension knitting extends the life of each garment further. The brand has partnered with the Sustainable Fibre Alliance, a nonprofit working directly with Mongolian and Chinese herders to ensure cashmere is produced ethically and with minimal environmental impact on the fragile grassland ecosystems where cashmere goats graze.
The collections are built around three categories: foundational core knits, timeless seasonal pieces, and limited-edition drops. Sweaters, cardigans, hoodies, robes, pants, and accessories — all 100% cashmere, all designed to be worn daily, washed carefully, and passed down eventually. The colour stories are vibrant and considered in equal measure, avoiding the beige minimalism that often signals conscious fashion and instead offering pieces that are genuinely worth keeping for their design as much as their material.
Why Guest in Residence is a Consciously Selected Knitwear Brand: CS Signal
CS Verified | Biodegradable long-fibre Inner Mongolian cashmere sourced to prevent pilling and extend garment life. Sustainable Fibre Alliance partnership ensuring ethical production across herder communities. A brand three years in development before launch, built on material conviction rather than celebrity opportunity.
Frequently Asked Questions about Guest in Residence
What cashmere does Guest in Residence use? Guest in Residence uses 100% long-fibre cashmere sourced from Inner Mongolia — a biodegradable yarn chosen for its resistance to pilling and its longevity. The brand partners with the Sustainable Fibre Alliance, a nonprofit that works with Mongolian and Chinese herders to ensure ethical production and minimal environmental impact on cashmere-producing grasslands.
Who founded Guest in Residence? Guest in Residence was founded in 2022 by Gigi Hadid after three years of development, during which she met with manufacturers and studied cashmere production before choosing her production partners. The brand is based in New York and operates a flagship store in NoHo.
Is Guest in Residence worth the investment? Guest in Residence is designed explicitly for longevity — biodegradable long-fibre cashmere that resists pilling, tight-tension knitting that holds its structure, and pieces designed to be worn for decades and passed down. Hadid has described cashmere cared for properly as lasting decades, and the material choices support that claim structurally rather than just aspirationally.